Shaquille O'Neal has landed a new side gig to supplement his analyst paycheck -- and it pays in tips.

The former NBA superstar is the latest celebrity athlete to do an undercover stint as a Lyft driver in a promotional stunt for the ride-hailing service.

SEE ALSO: Lyft's first-ever TV commercial turns a traffic jam into a whimsical circus of chaos

Outfitted in a wardrobe's worth of bizarre and unconvincing disguises, Shaq makes amusing small talk -- and even freestyle raps -- with a series of riders who sit shotgun as he ferries them around Atlanta.

Amazingly, many of them fail to recognize the seven-foot-three 300-plus-pound giant, even when he steers the conversation to basketball.

"You know what? You just learned from the greatest free throw coach of all time," the notoriously terrible free throw shooter tells one straight-faced passenger after offering some game tips.

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This isn't the first time Lyft has pulled this prank on its customers. Past guest drivers have included Danica Patrick, Jerry Rice and Richard Sherman. 

In another particularly brutal practical joke, the company had the Golden State Warriors' Andre Iguodala tell his teammate Festus Ezeli that he was being cut from the team the day before April Fool's.

Lyft recently undertook its first-ever television ad campaign in a bid to set its friendly, whimsical sensibility apart from mega-rival Uber's sleek luxury airs.

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